In 1946, Yonex was founded in a snow-covered village in Niigata, Japan, by Mr. Minoru Yoneyama, who was born in 1924 and died in 2019 in Nagaoka, Niigata, Japan.
Yonex produces equipment and apparel for tennis, badminton, golf, and running. Yonex manufactures and commercialises equipment for badminton, tennis (rackets, shuttlecocks, balls, bags), and golf (clubs, bags). Yonex also produces athletic shoes and a wide range of apparel that includes T-shirts, jackets, skirts, shorts, hoodies, leggings, and hats.
In 1957, Yoneyama began to make badminton rackets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years, an export company was created for worldwide distribution. After that, the company began to make aluminium badminton racquets.
In 1969, it was found that the same technology could be applied to the tennis racket, which the company introduced in 1971. The company began to experiment with graphite shafts for both types of rackets and found that these would also be useful for golf clubs.
In 1982 Yonex came out with the new Oversized Tennis Racquet in the REX-Series with the R-7 and R-10 racquets. At that time, Martina Navratilova played with the R-7 and was very successful. One year later, the New Series Rexking was developed with the R-22. Navratilova subsequently used the White RQ 180 Widebody Frame until the early 1990s.
Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation, which organises the World Championships.
In 2021, Yonex will celebrate its 75th anniversary. Yonex Officially Sponsors some World’s Leading Tennis Players like Anna Kournikova, Ana Ivanovic, Angelique Kerber, Carolina Wozniacki, Daniela Hantuchova, David Nalbandian, Elena Dementivia, Lleyton Hewitt, Nick Kyrgios, Stan Wawarinka, Martina Hingis, Martina Navratilova, Mary Pierce, Monica Seles and many more.